Top 5 Social Apps on Android in Russia: Q4 2021 Performance

In the fourth quarter of 2021, the top 5 social apps on the Android platform in Russia demonstrated varying trends in downloads, revenue, and active users. Here is a detailed look at their performance.

TikTok

Throughout Q4 2021, TikTok saw an upward trend in weekly revenue, peaking at approximately $192K in mid-November. Weekly downloads fluctuated, with a notable increase to 289K in the final week of December. The app's active user base remained relatively stable, ending the quarter at around 27.1M users.

Instagram

Instagram experienced a steady weekly download rate, with a rise to nearly 240K in the last week of December. Weekly revenue remained minimal, averaging around $30. Active users showed slight fluctuations, concluding the quarter with approximately 26.3M users.

VK: music, video, messenger

VK maintained a consistent weekly revenue, peaking at around $140K in mid-October. Weekly downloads were steady, with a peak of 156K in the final week of December. Active users saw a slight decline, ending the quarter at roughly 66.5M users.

Likee - Short Video Community

Likee's weekly revenue showed a gradual decline, ending the quarter at approximately $1.1K. Weekly downloads saw a peak of 192K in late October, with active users experiencing a downward trend, ending with around 2.3M users.

zenly - your world

Zenly's weekly downloads decreased throughout the quarter, with a slight increase to 123K in the last week of December. Active users hovered around 2.2M, showing minor fluctuations over the period.

These insights were derived from Sensor Tower data. For more detailed analytics and insights, visit Sensor Tower.